Pedro – Senior Advisor
Pedro is a senior mega sport events expert with a worldwide experience of over 20 years. Equipped with a business and financial educational background, Pedro has held a number of senior management positions in sport events delivery.
Pedro entered the event world in Macau, China, in Programme and Budget Management for the Handover Ceremony of the territory to the People’s Republic of China in 1999.
He is closely linked to two FIFA World Cups, three UEFA European Football Championships, several final rounds of UEFA Champions League, Europa League and European Super cup, U-21 European Championships, Asian Cup football championship, the Olympic Games and recently, he supported the 2015 Rugby World Cup.
During his career, Pedro has been responsible for numerous areas ranging from planning such as programme and budget management, human resources, event training and information management to operational areas such as ticketing, accreditation, access management and spectator services, protocol and VIP services, event logistics and venue management.
Pedro´s academic background includes a Master of Science in Business Administration and a post-graduation in Finance.
He has published a book and a series of articles on different cultural and business practices. Pedro has been a lecturer of strategic management, marketing and event management in different institutions; a trainer in different occasions and a guest presenter in international seminars.
As a Portuguese with a passion for football, his current aim is to share his experience by helping in the promotion of football and deliver a high quality service to all stakeholders.